ARTICLES

Art, Collecting, Conservation, Design, and Marketing

by Joelle Steele

The following are some of my previously published articles. I add more as I find the time to format them for this Web site, so check back periodically to see what's new.

. . . ART, COLLECTING, AND CONSERVATION . . .

Basics of Color Theory: Defining color, color wheels, color models, color chips, and mixing colors.

Being What You Are Meant To Be: The artist's road to success is not without its detours.

Chromodynamics - The Psychology of Color: The history of color as it relates to the psychology of color, and the symbolism behind the various colors.

Colors - The Seasons of Your Wardrobe: Describes the origins of the seasonal color system (summer, winter, spring, and fall colors), notes the basic colors for each season, and the personalities of each season.

Conserving Works of Art on Canvas: How to handle, frame, display, and prevent damage to your own art or the art you collect.

Conserving Works of Art on Paper: How to handle, mount, frame, display, store, and in other ways protect your art investment.

Eight Tips for Artists: How to achieve greater success in your artistic career pursuits.

From Mundane to Magic-Ideas and Inspiration in the Real World: All creative people have many ideas that can bring them success.

How to Light Your Fine Art Paintings: Looks at the kinds of lighting available and which are safest and most effective for illuminating art.

How to Photograph Your Art: If you're an artist or collector and want to keep digital records of your art, this article should help you do it yourself.

How to Varnish Your Acrylic Paintings: How to select varnish and apply it to enhance your painting and protect it from dirt, dust, and environmental pollutants.

Investing in Art: Learn how much it costs, where to buy it, what to buy, investing versus collecting, and what can happen when you want to sell.

Make Your Art Show A Success: Detailed helpful tips for gallery shows and craft fairs.

Painting Tips and Techniques - Acrylics: A few tips on working with acrylics on canvas.

Pricing Your Art: Price Tips for Emerging Artists: Six basic factors to consider when pricing your art work.

Print Types and Printmaking Processes: If you collect prints, this articles describes some of the types of prints and printmaking processes you might encounter along the way.

Selecting Paints in Black and White: A simple artist's guide to selecting white and black paints.

. . . DESIGN AND MARKETING . . .

Advertising & Marketing Tips: A few words about advertorials, press releases, broadcast advertising, updating your image, ad copy, marketing during a recession, keeping ad costs down, sharing your know-how, and display ads.

Colors for Your Web Site: The role of color in web marketing, web-safe/browser-safe colors (including samples of each), color palettes, and a few "don'ts" in the use of color on your website.

Color in Advertising: The role of color in logos, print ads, brochures, etc.; the use of color; selecting color palettes; and a few "don'ts" in the use of color in your print work.

How to Fix the Most Common Website Mistakes: Learn about the problems that can occur with navigation and links, contact pages, writing, readability, photos/images/graphics, ads, animation, number of clicks, splash pages and loading screens.

How to Hire and Work With A Creative Service: What a creative service is, hiring and working with one, establishing budgets.

Neuromarketing: What is it and should you be scared?

Painting Your House: How to select exterior and interior colors for your house, how to select colors that bring the outdoor color scheme indoors, and working with color palettes.

Selecting & Using Typefaces & Fonts For Print Work and Web Sites: Learn about the history and use of fonts and typefaces; what font sizes mean; font names, attributes, and similarities; fancy fonts; fonts on the web; and fonts that fit.

Where Art Meets the Mind: The role of the eye and brain in effective advertising.